I don’t really eat Lay’s chips, but that might change with their new Sriracha flavor coming out this week. If you haven’t noticed, we AbFob girls love the Vietnamese hot sauce — I mean, Amy even dressed up as it for Halloween! We’ve heard of Sriracha lollipops and popcorn, and now Lay’s is jumping on the spicy bandwagon.
Lay’s new flavor is one of three finalists in its “Do Us a Flavor” campaign, where people submitted 3.8 million ideas for a new potato chip flavor. The leading flavors that will hit grocery stores this week are Sriracha, Chicken & Waffles and Garlic Cheesy Bread.
As part of the campaign, Lay’s will award $1 million or 1 percent of the chip’s 2013 sales (whichever is more) to the person who submitted the winning flavor.
I gotta say, kudos to Lay’s for some pretty creative marketing strategy. We’re going to have to get Amy to review these chips to see if they’re any better than the disappointing Sriracha popcorn.