To be honest, when I first saw this video by Korean-pop rapper, PSY, I immediately stopped watching it thinking it was just plain weird. But a few hours later, I found myself re-watching the video, and now it’s been on repeat ever since. There’s just something about the quirky randomness that makes the video so entertaining. Best of all are the dance moves. Not many singers can choreograph a dance that looks like you’re horseback riding and make it go viral. Even I’ve secretly tried to learn the dance in the privacy of my room, although I’m not sure how well it will fly if I bust it out in a club.
The video has over 15 million views and even T-Pain and Justin Bieber have tweeted about it. Apparently the 34-year-old Korean artist raps about his ideal girlfriend– one who is a classy and smart by day, but sexy and bares all at night. “Gangnam” is a wealthy district in Seoul. Put it all together and you have Gangnam Style!
I tried to figure out why this video has become internationally popular and I think it caught on for the same reason LMFAO’s shuffle dance in “Party Rock Anthem” became so widely loved. Like LMFAO, Psy isn’t your typical cookie-cutter pop-star image. He’s funny, weird, and just doesn’t give a crap about what others think of him. The lyrics are simple and catchy, and the dance moves can be learned by everyone. I guess that’s the recipe for an viral video!