A year after the Fukushima atomic disaster, Japan’s electricity production has diminished due to the lack of active nuclear plants. A campaign called Cool Biz, which first launched in 2005, aims to get the Japanese to save energy by wearing lighter clothing and using less A/C. In response, retailers are jumping on the campaign bandwagon and gearing up for the summertime by promoting their line of summer products.
Lingerie company, Triumph, has joined the initiative by creating the “Super Cool Bra,” designed to keep women cool in addition to giving their bosoms support. According to Triumph, “these cups are filled with a gel that remains soft and supple even when frozen, giving the wearer a cool sensation against her skin.”
Not a bad idea, but what if the bra pops?