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I gotta give kudos to Dunkin’ Donuts for doing their market research in China. Anyone who’s lived there knows that Chinese people have a practically unanimous love for fried dough (saw this firsthand at the very crowded churros shop in Beijing), pork and LeBron James. Combine those things, and you’ve got Dunkin’ Donuts’ latest marketing strategy for China.
Lebron, who has a huge following in China, will be advertising localized versions of the American pastry, which includes a donut with shredded pork.
I know it sounds like a weird flavor if you’re used to the classic sugar donut, but I actually think it’s a perfect choice for that area of Asia. I imagine the donut will taste something like the extremely popular “pork floss bun” found in Singapore. Those things sell like hotcakes here! In fact, Bread Talk, the Singapore-based company known for their pork floss bun, has become hugely successful in the Asia region because of this soft, savory pastry.
(Thanks, Hubie!)
