I’m not a fan of going to the dentist. The drills scare me and the bleak white walls and florescent lights never put me at ease when I’m about to get my teeth pulled out. But imagine walking into a dentist office painted in pink and decked out in Sanrio characters. Yes, the Hello Kitty brand has made it into the dental industry.
Last month, the Heart Dental Clinic opened in Tokyo’s Koto-ku. The clinic is adorned in Hello Kitty wallpaper, and contains heart-shaped seats, Kitty pictures, and even a heart-shaped restroom sink. Not only is this a great marketing scheme, but it aims to make visits to the dentist much more enjoyable for young patients.
I wonder if they give out free Hello Kitty toothbrushes!
(Thanks, Thai!)
