It’s pretty amazing how American fast food giant KFC became the leader of the restaurant industry in China, a country known for its culinary arts. Warren Liu’s ‘KFC in China: Secret Recipe for Success” gives us an in-depth glimpse of how the fried chicken heavyweight captured the market share from its inception in 1987. Liu was the previous business development vice president of Tricon Greater China, KFC’s former parent company. KFC is currently under the Yum! Brands umbrella which include the likes of Taco Bell.
I reviewed a fascinating company profile on Medill Money Mavens, a business news blog run by graduate jourmalism students at Northwestern University. Here are some interesting tidbits I picked up from the book:
“There are several elements of KFC that makes it appealing to the Chinese. The colonel mascot resonates with a country where respect for the elderly is a large part of their culture. Another example is that excluding pork, the Chinese prefer chicken over all the other meats.”
This is totally making me crave fried chicken by the way.
Read the rest of my review, here!
